Coupon Math

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Coupon math is dowright crazy. Why? Because, at times, it leads you to believe you are actually saving money. But are you really? Let’s take a look at the new 20th Century Fox movie, Rio, due to be released tomorrow on DVD and Bluray. I admit to grabbing a coupon from time to time. But this one has “coupon math”.

The original MSRP for the Bluray/DVD/DC version of this movies is $39.99. I’ve never payed full MSRP for any movie….ever. Most retailers are selling them for between $19.99 to $26.99, and that is the standard range at most retailers for the initial BD/DVD release.

Rio has some special coupon incentives attached to it. Two major deals are a $3.00 off coupon from Applebees (purchase is required as it is on the kid’s menu) and a $10.00 off coupon from CVS (required $30.00 purchase of qualifying Proctor and Gamble products). Here is how one coupon wizard describes the process to save money:

“Applebees is offering a $3 off the Rio the Movie on DVD or BLU-RAY on the bottom of their Kids menu! This is a great coupon to pair up with the CVS Rio movie deal coming up 7/31! Here is how the deal will look.

-Buy $30 worth of P&G products and get $10 off Rio DVD at CVS!

Buy Rio the Movie DVD or BLU-RAY ($19.99ea)
-Use $3 off Coupon from Applebees
-Use $10 off coupon from buying $30 P&G
-Like paying $6.99 after Coupons!

This is a great deal to take advantage of if you haven’t bought this movie yet! Also, remember you can use any ECBs you get this week towards the purchase of this DVD too to save more money OOP!”

Really? Notice she says, it’s “like paying $6.99 after coupons.”

Is it…really? So let’s break it down.

1. Purchase is required at Applebees and CVS. The average total kids meal at ABees is about $7, and you already know you have to purchase $30 worth of P & G crap to get $10. So, the initial payout is, at least, $37.00. (not to mention gas and time if you don’t have an ABees or CVS close, but that’s another factor in the equation I could use, but won’t.)

2. So let’s take the $3.00 and the $10.00 and substract it from the price of the movie, $19.99, and that does indeed take us to $6.99 for the movie.

3. But, math says you had to spend $37.00 to get $13.00, Meaning that you spent in the plus, 24.00 to get a $6.99 BD/DVD. Which means you took your kid to a crappy restaurant and bought $30 worth of crap you probably didn’t need, to pay, $24.00 + $6.99 for a total of $30.99 for a movie.

That’s coupon math.

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